Caption: Project Rugby is a flagship participation initiative run by PRL in collaboration with England Rugby. The programme is designed to engage and develop new audiences through rugby and stimulate a lifelong interest in the game. Following successful pilot activity in the spring of 2017, Project Rugby launched in October 2017 in a high-profile event at the AJ Bell Stadium in Manchester. Project Rugby has so far reached 20,000 young people, increasing participation in the game by people aged 14-24 from non-traditional audiences:
´People from Black, Asian and Minority Ethnic (BAME) communities ´Disabled people ´ People from Lower Socio-Economic groups (LSEGs). The programme also aims to support transition into local grassroots clubs, enhance wellbeing, reduce social isolation, increase social connectedness and challenge traditional perceptions of the game, positioning rugby as a sport for anyone, regardless of background, ability or gender. Bristol Bears Players: Tom Lindsay and Jake (Jacob) Willmore during the Gallagher X Project Rugby at Ashton Gate, Bristol on April 30th 2019. - PHOTO: Phil Mingo/PPAUK/.Gallagher
Byline: Phil Mingo/PPAUK
Date: 30 Apr 2019
Location: Ashton Gate , Bristol, England
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Licence type: Rights-managed
Credit: Pinnacle Photo Agency Ltd
Release information: Not released. More information
Copyright: 2015 Pinnacle Photo Agency Ltd